September Edition
Monthly dispatch from the Experience Design Studio cooking up creative mischief at the crossroads of tech and imagination.
Thanks for joining us on this journey into the digital frontier!
💥 Meet the A7 Team 💥
⭐️ Upcoming Events ⭐️
Come catch the A7 team out in the wild!
Webflow Conf 2023 - San Francisco, CA October 5th
Join us at Webflow Conf to celebrate the makers, creators, and developers behind the world's greatest websites.
Register Here
AdobeMax 2023 - Los Angeles, CA October 11th
A7 Head of Studio MDavid Low will be hosting a panel on ‘Creative Productivity in the Age of Generative AI’ at the Adobe Max interactive roundtable discussion - don’t miss out!
Register Here
⚡️ Embrace the Singularity ⚡️
Tech news, AI tools, and radical stuff worth your time!
😎 Jony Ive x Sam Altman 😎
Apple’s former chief design officer, Jony Ive, and OpenAI CEO Sam Altman are allegedly exploring opportunities to build an unspecified artificial intelligence “hardware device.”
Collab of the Century
🎨 Design Your Own 3D World 🎨
Spline is a free 3D design software with real-time collaboration to create web interactive experiences in the browser. Easy 3D modeling, animation, textures, and more.
Take Me to a New Dimension
🎬 Welcome to ShowBiz 🎬
Another major update from RunwayML. Introducing Runway Director Mode: a new update adding more control to Gen-2.
Point Me in the Right Direction
🤖 The Generative Elections 🤖
How AI could influence the 2024 US presidential race (and beyond)?
Tell Me More
📚 Back 2 School - Robots Included 📚
As educators head into the first full school year in which ChatGPT will be available to students, they’re embracing new classroom applications of the AI tool.
Get Back to Class
🎥 Epic AI Generated Movie Trailers 🎥
Watch 8 of the most advanced and best AI-Generated Movie Trailers in 2023 so far! Which movie would you go to see at the theatre?
Lights…Camera..AI
🪐 In Case You Missed It 🪐
If your PC can run stable diffusion it’s ready for Starfield, but be prepared for a UI with more menu options than The Cheesecake Factory 🪐 See more on our Instagram @atypicalxd
You really won’t be able to stop thinking about the Roman Empire after watching our AI movie trailer “Ancient Rome” on Instagram @atypicalxd - Made by our Senior Producer, Sheridan Low
⏳ Lost in Time ⏳
Among UX designers, manipulating users' perception of time is an impactful technique for driving engagement. On websites, loading animations can distract from slow speeds, making the experience feel seamless. The illusion of constant interaction retains attention as one scrolls. Similarly, video games employ urgency-inducing countdowns to increase anticipation and excitement, which makes time seem to disappear. And meditation apps take the opposite approach - slowing things down through calming animations to elongate the perception of time and aid concentration.
By strategically distorting time perception, digital designers create captivating and satisfying user experiences. In real life, Casinos conceal the passage of time by removing its indicators - no clocks, no windows. In this timeless environment, players revel unaware as minutes turn to hours. Such intentional distortion of perceived time boosts gaming sessions and casino earnings. Tools for controlling time perception allow designers to craft epic digital and real-life engagements when applied thoughtfully.
Written by Anna W.
🌏 A Whole New World 🌎
Fusing Midjourney and RunwayAI to shape fun ideas into the rad realities visualized below!


🪄Design Magic with Figma 🪄
In the realm of design, Figma boasts lesser-known features that can sprinkle a touch of enchantment into your creative process. Its "Auto Layout" functionality is a time-saving wizardry that adjusts elements as you design, ensuring consistency across various screen sizes. This powerful tool liberates designers from the shackles of manual adjustments, allowing them to focus on refining their vision. Moreover, Figma's "Variants" feature is a creative genie that lets you design multiple versions of a component within a single file.
It's a versatile trick that streamlines your workflow and reduces clutter, particularly handy when crafting complex interfaces with numerous iterations. When comparing design tools, Figma stands tall with its real-time collaboration powers of inviting teams to conjure designs together, no matter the distance. Its user-friendly interface and robust version control further amplify its charm. Figma and it’s secret ingredients, like Auto Layout and Variants, make it a perfect choice for designers seeking to blend productivity and creativity seamlessly.
Written by Anna W.